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How challenge and play are fun!

Chapter three in Tracy Fullerton’s “Game Design Workshop” book, about game design theory, is the culmination of her knowledge about the seven formal elements of game design. The seven formal elements begin with players as the first. Fullerton states that players are the individuals who “accept the rules and conditions” of games and act within …

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English Usability

Heuristic Evaluation of Target’s Website

Target retail outlets are one of the largest and most recognized discount retailers in the United States. I conducted an interesting heuristic evaluation of Target’s sales website regarding its ability to; display systems states, use familiar metaphors with language, promote user freedom,  stabilize its standards, prevent errors, set forth codes with previews or templates, be …

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English Usability

Dear Diary: I’m Falling in Love with UX

Words are also some of the most disastrous mediums for exchanging information, perhaps a “signification breakdown” can occur in which individuals associate a symbol (signifier) with something other than what is being represented (signified). Unfortunately I am not making a Led Zeppelin pun, but I am referencing rhetorical criticism theorists’ I am learning about in …

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